Do you offer free WiFi to your clients or customers? If no, you should consider WiFi marketing. As a matter of fact, guest WiFi can help you increase your sales provided it is used in an effective manner. Given below are a few marketing tips that can help you grow your start-up.
Develop Your mailing list
First of all, you may want to make a list of potential customers to advertise to. The customers who come to you may develop an interest in your products or services. When signing in, you may require them to provide their email. And you can then use their email to send them product information.
Use The WiFi analytics
If you are doing a marketing campaign, make sure you choose the right target market. For this, you can use WiFi analytics as it can help you know more about your customers and the data sets about your potential customers. This feature can help you track conversions, return visitors and their visit frequency.
Reward Your customers
Getting new customers is no big deal. The real challenge is to keep them. One way to keep new customers is rewarding them from time to time. And free WiFi is one way of rewarding them.
With WiFi analytics, you can find out the customers you are losing as well as those who love your brand. With rewards, you can give something to your customers so that they could come back for more.
Social WiFi Marketing
Social WiFi marketing is another effective way of attracting new customers. This works when customers log into your WiFi through their own social media accounts. This way they do not have to go through a long sign-up process.
When signing in through their social media accounts, the customers may follow your business social media pages, such as Facebook and Twitter. And if your social media followers go up, your sales will also go up.
Keep your campaigns relevant
You can work as hard as you can to increase your customers, but if you promote irrelevant material in your campaigns, you will not get anywhere.
Only lazy people promote irrelevant content. At times, for engagement, all you need is an email saying thanks to your customers. In other words, you need to make your customers realize that you value them.
Do not put too much pressure
If you want to attract new customers, WiFi marketing is one of the best methods, but you may not want to do it too much. Make sure you run your campaign smartly. With constant marketing, your customers may get driven away. You can space your campaigns out over time. In other words, do not bombard your clients or customers will tons of emails or they may get tired of you.
Long story short, with Wi-Fi marketing, you can get tons of new customers provided the campaign is done the right way. To get started, you can get in touch with a guest WiFi service provider. Hopefully, you will find this article helpful.