The really successful leaders in network marketing seem to have a grasp on MLM lead generation that others just do not get. What are their secrets? How do they do it? If you were to line each of them up, they'd all have a different answer. The one thing they will all agree on is they have found a technique, for lead generation, that works for them and they use those strategies consistently.
MLM Lead Generation Techniques and Strategies:
Off-line networking is a great way to start building a business, is low to no cost on your part and a great MLM lead generator.
Attend networking events in your area and collect business cards from other attendees.
Attend trade shows. This is a great place to collect business cards from sales representatives and business owners.
Take out that address book and look up business and social contacts. Then simply jot down numbers and give them a call.
Check out local seminars and meetings that are for other MLM companies and socialize with the leaders and attendees present. You may pickup some valuable tools or strategies that could also work for you.
Off-line networking is a great opportunity for building a great rapport and getting to really know individuals that could be potentially interested in your opportunity.
Whether you are using free or paid advertising, strategically placing that "opportunity" ad in just the right place or media can be extremely effective for MLM lead generation.
A really good ad will target people who are looking for an entrepreneurial opportunity, while focusing on the great benefits by coming on board. Although there should be a good amount of information that will peak interest, do not provide all the details. You want the reader to take action, by getting in touch with you and then learning more about your business opportunity.
There are many social networking sites that are great for advertising your business and at no cost to you. Some places, like Facebook, will give you the choice of free advertising on your fan page or wall or you can choose to pay for advertising and probably attract a higher turnout. Another great place is Craig's List using the local online job boards. Millions of people read through ads on Craig's List daily.
Purchasing leads is done when an individual willingly provides their contact information to another individual or company. In turn, that company sells this information. Some marketers love making cold calls in order to secure a couple "hot" prospects.
Keep in mind that if you pursue this avenue, all calls are cold and many numbers are non existent. You also need to be very sensitive to Federal "Do Not Call Lists" and anti-spam Regulations and Violations Penalties. You are responsible for assuring compliance with telemarketing laws.
Online MLM Lead Generation:
Using Attraction Marketing Techniques can be extremely successful and can allow you to target prospects that would work really well in your business. Attraction Marketing is designed to "attract" entrepreneurs and network marketers to your business by providing valuable information that is relevant to their interests, needs and professions.
This form of generating leads is referred to as "warm" prospects, resulting from information or content that showed value to them.
There are some really popular ways that are being utilized online that have proven to get great results.
Videos are one of the hottest marketing lead generators out there. Everyone is putting their business opportunities on videos and publishing them on YouTube. Millions of viewers watch these videos every day.
Writing articles and posting on your blog can reach a substantially large and interested audience. It shows your reading audience that you are knowledgeable and a leader in your niche.
As mentioned earlier, Social Networking sites are gold, as you will draw like-minded people to you. On Facebook, the best way to accomplish this is to set up a Fan Page. It's simple, quick, and a great way to get leads to become a part of your group.
Another great media that many folks are flocking to are Free Webinars that offer training and great incentives to becoming a part of your group. If you have a Fan Page, you can also list when you will be having Webinars and leave instructions on how viewers can sign for the next one.
The bottom line is, there are many different ways to approach MLM lead generation. Top network marketers seem to stay with what works well for them, what can be altered or tweaked when change is needed. Combining methods and utilizing their techniques in order to generate leads every day is a big part to successful MLM lead generating.
Source by Cassie Findley